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Attio vs Folk
A detailed comparison to help you choose between Attio and Folk.
Last reviewed:
| Feature | Attio | Folk |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups | solopreneurs, startups |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4.2/5 |
| Categories | CRM | CRM, Sales |
| Key Features | Automatic contact enrichment, Email & calendar sync, Custom objects, Pipeline management, Reporting | Spreadsheet-like interface, Contact enrichment, Email sequences, Pipeline management, Chrome extension |
| Free Tier Quality | good | good |
Pricing Breakdown
Attio
Free: 3 users, basic CRM. Plus: $34/user/month (enrichment, reporting). Pro: $69/user/month (custom objects, API). Enterprise: custom.
Folk
Free: 200 contacts, 100 messages. Standard: $25/user/month (5,000 contacts). Premium: $50/user/month (unlimited contacts). Custom: enterprise features.
Integration Overlap
Shared Integrations (6)
GmailOutlookSlackZapierMakeLinkedIn
Only in Attio (4)
TypeformCalendlyIntercomSegment
Only in Folk (4)
NotionGoogle ContactsTwitterCalendar
Use Case Fit
Attio
- * Automatic contact management from email
- * Startup CRM without data entry
- * Flexible deal and pipeline tracking
- * Relationship intelligence and history
- * Custom business object management
Folk
- * Relationship CRM and contact management
- * Investor and fundraising tracking
- * Partnership and BD management
- * Community and event networking
- * Lightweight sales pipeline
Attio
Pros
- + Beautiful modern design
- + Automatic data enrichment
- + Flexible custom objects
- + Great for startups
Cons
- - Smaller integration ecosystem
- - Newer — less proven at scale
- - Limited marketing features
Folk
Pros
- + Beautifully simple UX
- + Spreadsheet familiarity
- + AI contact enrichment
- + Affordable pricing
Cons
- - Less powerful than HubSpot at scale
- - Fewer integrations
- - Newer platform
Editorial Verdict
Both tools are evenly matched on price. Attio excels at automatic contact management from email, while Folk is stronger for relationship crm and contact management.
Sarah Chen
Editor-in-Chief