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FullStory vs Heap
A detailed comparison to help you choose between FullStory and Heap.
Last reviewed:
| Feature | FullStory | Heap |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Free Tier | No | Yes |
| Monthly Cost (Solo) | $500+ | $0 |
| Target Audience | startups, enterprise | startups, developers |
| Verified | No | No |
| Solo-Friendly | No | Yes |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4.2/5 |
| Categories | Analytics | Analytics |
| Key Features | Session replay, Heatmaps, Frustration signals detection, Conversion funnels, Error tracking | Automatic event capture, Session replay, Funnel analysis, Retention analysis, User segmentation |
| Free Tier Quality | None | good |
Pricing Breakdown
FullStory
Quote-based. Business: estimated $500-2,000/month. Advanced and Enterprise: custom. 14-day free trial available.
Heap
Free: up to 10K sessions/month. Growth: custom pricing (~$1,000/month). Pro: custom. Premier: custom.
Integration Overlap
Shared Integrations (5)
SegmentSlackSalesforceIntercomOptimizely
Only in FullStory (3)
Google AnalyticsJiraZendesk
Only in Heap (3)
HubSpotZapierMarketo
Use Case Fit
FullStory
- * User experience debugging
- * Conversion optimization
- * Bug reproduction
- * Customer support context
- * UX research
Heap
- * Product analytics without instrumentation
- * Conversion funnel analysis
- * User journey mapping
- * Retroactive event analysis
- * Session replay debugging
FullStory
Pros
- + Best session replay quality in the industry
- + Frustration signal detection is unique
- + Comprehensive DX insights
- + Strong privacy controls
Cons
- - Expensive for high-traffic sites
- - Can be resource-intensive on client side
- - Free plan discontinued
- - Data retention limits on lower plans
Heap
Pros
- + No manual event tracking needed
- + Retroactive analysis (query past data)
- + Easy setup (one snippet)
- + Session replay included
Cons
- - Can capture excessive data
- - Query performance with large datasets
- - Pricing not transparent
- - Less flexible than manual instrumentation
Editorial Verdict
For solo founders on a budget, Heap wins with solo-friendly pricing and a good free tier. For the highest-rated experience, FullStory edges ahead with a 4.3/5 editorial rating.
Sarah Chen
Editor-in-Chief