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Ghost vs beehiiv

A detailed comparison to help you choose between Ghost and beehiiv.

Last reviewed:
G
Ghost

Professional publishing platform for blogs and newsletters

b
beehiiv

Newsletter platform with built-in growth and monetization tools.

FeatureGhostbeehiiv
Pricing ModelOpen SourceFreemium
Free TierYesYes
Monthly Cost (Solo)$0$0
Target Audiencecreatorssolopreneurs, creators
VerifiedNoYes
Solo-FriendlyYesYes
Open SourceYesNo
Editorial Rating4.5/54.4/5
CategoriesEmail Marketing, No-CodeEmail Marketing, Marketing
Key FeaturesRich content editor, Built-in memberships and subscriptions, Native newsletter delivery, SEO-optimized by default, Custom themesNewsletter editor, Growth tools (referral, recommendations), Monetization (ads, subscriptions), Custom domains, Analytics
Free Tier Quality
excellent
excellent

Pricing Breakdown

Ghost

Self-hosted: free (open source). Ghost(Pro) Starter: $9/month (500 members). Creator: $25/month (1,000 members). Team: $50/month. Business: $199/month.

beehiiv

Launch (Free): 2,500 subscribers, unlimited sends. Scale: $49/month (automation, A/B testing). Max: $99/month (advanced analytics). Enterprise: custom.

Integration Overlap

Shared Integrations (3)

StripeZapierGoogle Analytics

Only in Ghost (5)

SlackMailgunUnsplashTwitterCustom integrations via API

Only in beehiiv (5)

MakeWordPressFacebook PixelAPI accessCustom HTML embeds

Use Case Fit

Ghost

  • * Professional blog publishing
  • * Paid newsletter business
  • * Membership site creation
  • * Content creator platform
  • * Publication and media site

beehiiv

  • * Newsletter creation and publishing
  • * Subscriber growth and referral programs
  • * Newsletter monetization (ads, boosts)
  • * Audience building and engagement
  • * Newsletter business analytics

Ghost

Pros

  • + Beautiful, focused writing experience
  • + Built-in membership and payment collection
  • + Native newsletter — no need for Mailchimp
  • + Fast, SEO-optimized output

Cons

  • - Limited plugin ecosystem vs WordPress
  • - Self-hosting requires Node.js knowledge
  • - Managed hosting starts at $9/month
  • - Fewer themes and customization options

beehiiv

Pros

  • + Built for newsletter businesses
  • + Excellent growth tools
  • + Ad network for monetization
  • + Generous free tier (2,500 subscribers)

Cons

  • - Newsletter-focused (not full email marketing)
  • - Fewer automation features than ConvertKit
  • - Newer platform

Editorial Verdict

Both tools are evenly matched on price. Ghost excels at professional blog publishing, while beehiiv is stronger for newsletter creation and publishing.

SaaSLens Editorial Team

Editorial Team

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