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Google Analytics vs Plausible
A detailed comparison to help you choose between Google Analytics and Plausible.
| Feature | Google Analytics | Plausible |
|---|---|---|
| Pricing Model | Free | Paid |
| Free Tier | Yes | No |
| Verified | Yes | No |
| Open Source | No | Yes |
| Categories | Analytics, Marketing | Analytics |
| Key Features | Event-based tracking, Conversion tracking, Audience segmentation, Custom reports, BigQuery integration | Privacy-first analytics, No cookies needed, GDPR compliant, < 1KB script, Simple dashboard |
Google Analytics
Pros
- + Free for most businesses
- + Industry standard
- + Deep integration with Google Ads
- + Powerful segmentation
- + BigQuery export
Cons
- - Steep learning curve for GA4
- - Complex setup for custom tracking
- - Data sampling on free tier
- - Privacy concerns
Plausible
Pros
- + No cookie banner needed
- + Ultra-lightweight script
- + Clean, simple dashboard
- + Open source
- + GDPR/CCPA compliant by default
Cons
- - Limited compared to GA4
- - No free tier (after trial)
- - Basic funnel analysis