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Heap vs PostHog
A detailed comparison to help you choose between Heap and PostHog.
Last reviewed:
| Feature | Heap | PostHog |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | startups, developers | solopreneurs, startups, developers |
| Verified | No | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | Yes |
| Editorial Rating | 4.2/5 | 4.4/5 |
| Categories | Analytics | Analytics, Developer Tools |
| Key Features | Automatic event capture, Session replay, Funnel analysis, Retention analysis, User segmentation | Product analytics, Session replay, Feature flags, A/B testing, Surveys |
| Free Tier Quality | good | excellent |
Pricing Breakdown
Heap
Free: up to 10K sessions/month. Growth: custom pricing (~$1,000/month). Pro: custom. Premier: custom.
PostHog
Free: 1M events/month, 5K recordings. Usage-based: $0.000045/event beyond free. Self-hosted: free (open source). No per-seat pricing.
Integration Overlap
Shared Integrations (3)
SegmentSlackZapier
Only in Heap (5)
SalesforceHubSpotIntercomOptimizelyMarketo
Only in PostHog (7)
Next.jsReactPythonRubyGoGitHubSentry
Use Case Fit
Heap
- * Product analytics without instrumentation
- * Conversion funnel analysis
- * User journey mapping
- * Retroactive event analysis
- * Session replay debugging
PostHog
- * Product usage analytics
- * Session recording and replay
- * Feature flags and rollouts
- * A/B testing and experimentation
- * User surveys and feedback
Heap
Pros
- + No manual event tracking needed
- + Retroactive analysis (query past data)
- + Easy setup (one snippet)
- + Session replay included
Cons
- - Can capture excessive data
- - Query performance with large datasets
- - Pricing not transparent
- - Less flexible than manual instrumentation
PostHog
Pros
- + All-in-one product analytics
- + Generous free tier (1M events/mo)
- + Open source and self-hostable
- + Session replay included
Cons
- - UI less polished than Amplitude
- - Learning curve
- - Self-hosting requires resources
Editorial Verdict
PostHog takes the lead for solo founders — it offers better value and is explicitly solo-friendly. Heap may still be the right pick if you need deep Analytics features or plan to scale to a larger team.
Sarah Chen
Editor-in-Chief