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Hootsuite vs Sprout Social
A detailed comparison to help you choose between Hootsuite and Sprout Social.
Last reviewed:
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Pricing Model | Paid | Paid |
| Free Tier | No | No |
| Monthly Cost (Solo) | $99 | $249 |
| Target Audience | agencies, small-business | agencies, enterprise |
| Verified | No | No |
| Solo-Friendly | No | No |
| Open Source | No | No |
| Editorial Rating | 3.8/5 | 4.4/5 |
| Categories | Social Media, Marketing | Social Media, Marketing |
| Key Features | Multi-platform scheduling, Social analytics, Content calendar, Social listening, Team collaboration | Social publishing and scheduling, Smart inbox (unified), Social listening, Analytics and reporting, Employee advocacy |
| Free Tier Quality | None | None |
Pricing Breakdown
Hootsuite
Professional: $99/month (1 user, 10 accounts). Team: $249/month (3 users, 20 accounts). Enterprise: custom.
Sprout Social
Standard: $249/user/month (5 profiles). Professional: $399/user/month. Advanced: $499/user/month. Additional profiles: $25 each.
Integration Overlap
Shared Integrations (6)
FacebookInstagramTwitter/XLinkedInTikTokPinterest
Only in Hootsuite (2)
YouTubeCanva
Only in Sprout Social (3)
SalesforceHubSpotZendesk
Use Case Fit
Hootsuite
- * Social media scheduling
- * Brand monitoring
- * Social analytics
- * Team social media management
- * Campaign tracking
Sprout Social
- * Enterprise social media management
- * Social media analytics and reporting
- * Customer care via social
- * Social listening and monitoring
- * Agency client management
Hootsuite
Pros
- + Supports all major social platforms
- + Good analytics and reporting
- + Established and reliable
- + Team collaboration features
Cons
- - Expensive compared to newer competitors
- - Free plan was discontinued
- - Interface feels dated
- - Limited on lower-tier plans
Sprout Social
Pros
- + Best-in-class analytics and reporting
- + Beautiful, intuitive interface
- + Excellent customer support
- + Strong social listening
Cons
- - Very expensive per user
- - Per-profile add-on costs
- - No free plan
- - Overkill for small businesses
Editorial Verdict
For solo founders on a budget, Hootsuite wins with competitive pricing. For the highest-rated experience, Sprout Social edges ahead with a 4.4/5 editorial rating.
Sarah Chen
Editor-in-Chief