Disclosure: Some links on this page are affiliate links. We may earn a commission if you make a purchase through these links, at no extra cost to you. This helps support our work in maintaining this directory.
Hotjar vs Amplitude
A detailed comparison to help you choose between Hotjar and Amplitude.
| Feature | Hotjar | Amplitude |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | startups, creators, small-business | startups, enterprise |
| Verified | No | Yes |
| Solo-Friendly | Yes | No |
| Open Source | No | No |
| Editorial Rating | 4.2/5 | 4.3/5 |
| Categories | Analytics, Marketing | Analytics |
| Key Features | Heatmaps (click, scroll, move), Session recordings, Feedback surveys, User interviews, Funnel analysis | Event-based tracking, Behavioral cohorts, Funnel analysis, Retention charts, User journey mapping |
| Free Tier Quality | good | good |
Pricing Breakdown
Hotjar
Basic (Free): 35 daily sessions, unlimited heatmaps. Plus: $39/month (100 sessions). Business: $99/month (500 sessions). Scale: $213/month (unlimited).
Amplitude
Starter (Free): 50K tracked users/month, core analytics. Plus: $49/month (1,000 tracked users). Growth: custom pricing. Enterprise: custom.
Integration Overlap
Shared Integrations (3)
Only in Hotjar (7)
Only in Amplitude (7)
Use Case Fit
Hotjar
- * Website heatmap analysis
- * Session recording and replay
- * User feedback collection
- * Conversion rate optimization
- * UX research and usability testing
Amplitude
- * Product usage analytics
- * Conversion funnel optimization
- * User retention analysis
- * Feature adoption tracking
- * A/B testing and experimentation
Hotjar
Pros
- + Generous free tier (35 daily sessions)
- + Visual insights beyond numbers
- + Easy to install (one script tag)
- + Feedback and survey tools included
Cons
- - Session recordings can feel voyeuristic
- - Limited integration options
- - Sampling on free tier misses data
- - GDPR compliance requires careful setup
Amplitude
Pros
- + Best-in-class product analytics for SaaS teams
- + Free tier with 50K monthly tracked users
- + Behavioral cohorts reveal powerful user insights
- + Strong A/B testing integration
Cons
- - Steep learning curve for non-technical users
- - Implementation requires careful event planning
- - Can get expensive as tracked user count grows
- - Query performance can slow on large datasets
Editorial Verdict
For solo founders on a budget, Hotjar wins with solo-friendly pricing and a good free tier. For the highest-rated experience, Amplitude edges ahead with a 4.3/5 editorial rating.
SaaSLens Editorial Team
Editorial Team