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Mailchimp vs ConvertKit
A detailed comparison to help you choose between Mailchimp and ConvertKit.
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Verified | Yes | Yes |
| Open Source | No | No |
| Categories | Email Marketing, Marketing | Email Marketing |
| Key Features | Drag-and-drop email builder, Audience segmentation, A/B testing, Automation journeys, Landing pages | Visual automation builder, Landing page builder, Subscriber tagging, Digital product sales, Paid newsletters |
Mailchimp
Pros
- + Easy to use for beginners
- + Strong free tier
- + Beautiful email templates
- + Good automation features
- + Comprehensive analytics
Cons
- - Gets expensive as list grows
- - Limited automation on free/basic plans
- - Support can be slow
ConvertKit
Pros
- + Purpose-built for creators
- + Visual automation builder is best-in-class
- + Free tier for up to 1,000 subscribers
- + Easy to learn
- + Excellent deliverability
Cons
- - Limited email template designs
- - No A/B testing on free plan
- - Reporting is basic compared to Mailchimp
- - Higher price per subscriber on paid tiers