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Moosend vs Mailchimp

A detailed comparison to help you choose between Moosend and Mailchimp.

Last reviewed:
M
Moosend

Affordable email marketing and automation platform

M
Mailchimp

All-in-one marketing platform with powerful email tools.

FeatureMoosendMailchimp
Pricing ModelPaidFreemium
Free TierNoYes
Monthly Cost (Solo)$9$0
Target Audiencesolopreneurs, small-business, agencies, startupssolopreneurs, startups, small-business
VerifiedNoYes
Solo-FriendlyYesYes
Open SourceNoNo
Editorial Rating4.1/53.8/5
CategoriesEmail MarketingEmail Marketing, Marketing
Key FeaturesEmail campaign builder, Marketing automation workflows, Landing page builder, Subscription forms, A/B testingDrag-and-drop email builder, Audience segmentation, A/B testing, Automation journeys, Landing pages
Free Tier QualityNone
good

Pricing Breakdown

Moosend

Pro: from $9/month (500 subscribers). Scales by subscriber count. Enterprise: custom. 30-day free trial.

Mailchimp

Free: 500 contacts, 1,000 sends/month. Essentials: $13/month (5,000 sends, A/B testing). Standard: $20/month (6,000 sends, behavioral targeting). Premium: $350/month (150,000 sends, advanced segmentation).

Integration Overlap

Shared Integrations (6)

WordPressWooCommerceShopifyZapierSalesforceStripe

Only in Moosend (2)

Moosend APIMagento

Only in Mailchimp (4)

CanvaFacebookInstagramGoogle Analytics

Use Case Fit

Moosend

  • * Email marketing campaigns
  • * Automated email sequences
  • * Lead capture with landing pages
  • * E-commerce email marketing
  • * Subscriber engagement

Mailchimp

  • * Email newsletter campaigns
  • * E-commerce abandoned cart emails
  • * Welcome series automation
  • * Landing page creation
  • * Audience segmentation and targeting

Moosend

Pros

  • + Very affordable for feature set
  • + Powerful automation workflows
  • + Good deliverability rates
  • + Easy to use drag-and-drop editor

Cons

  • - No free plan (30-day trial only)
  • - Smaller template library than competitors
  • - Limited integrations compared to Mailchimp
  • - Phone support only on Enterprise

Mailchimp

Pros

  • + Easy to use for beginners
  • + Strong free tier
  • + Beautiful email templates
  • + Good automation features
  • + Comprehensive analytics

Cons

  • - Gets expensive as list grows
  • - Limited automation on free/basic plans
  • - Support can be slow

Editorial Verdict

For solo founders on a budget, Mailchimp wins with solo-friendly pricing and a good free tier. For the highest-rated experience, Moosend edges ahead with a 4.1/5 editorial rating.

SaaSLens Editorial Team

Editorial Team