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Paddle vs Sellfy

A detailed comparison to help you choose between Paddle and Sellfy.

Last reviewed:
P
Paddle

Merchant of record and billing platform for SaaS companies.

S
Sellfy

E-commerce platform for digital products and merch

FeaturePaddleSellfy
Pricing ModelPaidPaid
Free TierNoNo
Monthly Cost (Solo)$0$29
Target Audiencesolopreneurs, startups, developerscreators, solopreneurs, creators
VerifiedYesNo
Solo-FriendlyYesYes
Open SourceNoNo
Editorial Rating4.3/53.8/5
CategoriesE-Commerce, FinanceE-Commerce
Key FeaturesMerchant of record, Subscription billing, Global tax compliance, Revenue recovery, CheckoutDigital product delivery, Print-on-demand, Subscription products, Built-in storefront, Embed buy buttons anywhere
Free Tier QualityNoneNone

Pricing Breakdown

Paddle

Standard: 5% + $0.50 per transaction. Custom rates for high volume. Includes global tax compliance, payment processing, and currency conversion.

Sellfy

Starter: $29/month ($10K/year cap). Business: $79/month ($50K/year). Premium: $159/month ($200K/year). No transaction fees.

Integration Overlap

Shared Integrations (1)

Zapier

Only in Paddle (9)

Stripe (migration)ProfitwellChartMogulSlackSegmentHubSpotSalesforceXeroQuickBooks

Only in Sellfy (7)

PayPalStripeGoogle AnalyticsFacebook PixelTwitter PixelWebhooksCustom domains

Use Case Fit

Paddle

  • * SaaS subscription billing
  • * Global tax compliance automation
  • * Revenue recovery and dunning
  • * Checkout optimization
  • * B2B invoicing and quotes

Sellfy

  • * Selling digital downloads
  • * Print-on-demand merchandise
  • * Creator storefronts
  • * Subscription products
  • * Embedded buy buttons

Paddle

Pros

  • + Complete billing solution for SaaS
  • + Handles global tax compliance
  • + Revenue recovery saves 5-10% of churn
  • + ProfitWell metrics included

Cons

  • - 5% + $0.50 transaction fee
  • - Less flexible than Stripe
  • - Primarily SaaS-focused

Sellfy

Pros

  • + All-in-one for creators
  • + Print-on-demand built in
  • + No transaction fees
  • + Simple and fast setup

Cons

  • - Limited storefront customization
  • - Basic analytics
  • - No app/plugin marketplace
  • - Limited to 10K products on starter

Editorial Verdict

Paddle takes the lead for solo founders — it offers better value and is explicitly solo-friendly. Sellfy may still be the right pick if you need deep E-Commerce features or plan to scale to a larger team.

SaaSLens Editorial Team

Editorial Team