Skip to main content
SaaSLens

Disclosure: Some links on this page are affiliate links. We may earn a commission if you make a purchase through these links, at no extra cost to you. This helps support our work in maintaining this directory.

Webflow vs Wix

A detailed comparison to help you choose between Webflow and Wix.

Last reviewed:
W
Webflow

Visual web development platform with full CSS control and CMS.

W
Wix

Drag-and-drop website builder with 800+ templates for any business.

FeatureWebflowWix
Pricing ModelFreemiumFreemium
Free TierYesYes
Monthly Cost (Solo)$14$0
Target Audiencesolopreneurs, agencies, creatorssolopreneurs, small-business, creators
VerifiedYesYes
Solo-FriendlyYesYes
Open SourceNoNo
Editorial Rating4.4/53.8/5
CategoriesDesign, No-CodeDesign, No-Code
Key FeaturesVisual CSS editor, CMS & dynamic content, Ecommerce support, Responsive design controls, Interactions & animationsDrag-and-drop editor, 800+ templates, Wix ADI (AI site builder), E-commerce & bookings, Velo development platform
Free Tier Quality
limited
good

Pricing Breakdown

Webflow

Free: 2 pages, webflow.io domain. Basic: $18/month (custom domain). CMS: $29/month (2,000 items). Business: $49/month (10,000 items). Enterprise: custom.

Wix

Free: Wix subdomain, ads shown. Light: $17/month (custom domain). Core: $29/month (payments, 50GB). Business: $36/month (100GB, subscriptions). Business Elite: $159/month.

Integration Overlap

Shared Integrations (5)

ZapierGoogle AnalyticsHubSpotMailchimpStripe

Only in Webflow (5)

MakeAirtableMemberstackFinsweetJetboost

Only in Wix (5)

Facebook PixelGoogle AdsInstagramPayPalWix App Market

Use Case Fit

Webflow

  • * Custom marketing website design
  • * CMS-driven content sites
  • * E-commerce storefronts
  • * Landing page creation
  • * Portfolio and agency websites

Wix

  • * Small business website creation
  • * Portfolio and personal websites
  • * Restaurant and service business sites
  • * Online store for small businesses
  • * Event and booking websites

Webflow

Pros

  • + Full CSS control without writing code
  • + Generates clean, semantic HTML
  • + Built-in hosting is fast and reliable
  • + Best visual animation tools in the no-code space
  • + Strong for SEO with granular controls

Cons

  • - Steep learning curve for beginners
  • - CMS limited to 10,000 items
  • - Ecommerce features lag behind Shopify
  • - Per-site pricing can add up for agencies

Wix

Pros

  • + Easiest website builder for beginners
  • + Huge template selection for every industry
  • + All-in-one solution with hosting included
  • + Wix ADI creates sites in minutes

Cons

  • - Sites cannot be exported or migrated easily
  • - Free plan displays Wix ads and branding
  • - Page speed can lag behind hand-coded sites
  • - Template switching after publishing is not possible

Editorial Verdict

For solo founders on a budget, Wix wins with solo-friendly pricing and a good free tier. For the highest-rated experience, Webflow edges ahead with a 4.4/5 editorial rating.

SaaSLens Editorial Team

Editorial Team

Explore Alternatives

More Comparisons