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ActiveCampaign vs Brevo
A detailed comparison to help you choose between ActiveCampaign and Brevo.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Free Tier | No | Yes |
| Monthly Cost (Solo) | $29 | $0 |
| Target Audience | small-business | solopreneurs, startups, small-business |
| Verified | No | Yes |
| Solo-Friendly | No | Yes |
| Open Source | No | No |
| Editorial Rating | 4.4/5 | 4/5 |
| Categories | Email Marketing, CRM, Automation | Email Marketing |
| Key Features | Email marketing and automation, Visual automation builder, CRM with deal management, Landing pages, SMS marketing | Per-email pricing, SMS & WhatsApp marketing, Live chat widget, Built-in CRM, Marketing automation |
| Free Tier Quality | None | good |
Pricing Breakdown
ActiveCampaign
Lite: $29/month (1,000 contacts). Plus: $49/month (CRM, landing pages). Professional: $149/month (predictive sending). Enterprise: $259/month.
Brevo
Free: 300 emails/day, unlimited contacts. Starter: $25/month (20,000 emails). Business: $65/month (automation, landing pages). Enterprise: custom. All plans include unlimited contacts.
Integration Overlap
Shared Integrations (6)
Only in ActiveCampaign (4)
Only in Brevo (4)
Use Case Fit
Overlapping Use Cases (1)
ActiveCampaign
- * Email campaign management
- * CRM and sales pipeline
- * Lead scoring and nurturing
- * Multi-channel marketing (email + SMS)
Brevo
- * Cost-effective email marketing
- * Transactional email delivery
- * SMS and WhatsApp marketing
- * CRM and contact management
ActiveCampaign
Pros
- + Most powerful automation at this price point
- + Built-in CRM eliminates separate tool
- + 800+ integrations
- + Excellent deliverability rates
Cons
- - No free tier
- - Steep learning curve for automation
- - Per-contact pricing gets expensive
- - CRM is basic compared to dedicated CRMs
Brevo
Pros
- + Per-email pricing saves money for large lists
- + 300 free emails/day with unlimited contacts
- + Multi-channel (email + SMS + chat)
- + Strong transactional email API
- + GDPR compliant by design
Cons
- - Email templates less polished than Mailchimp
- - Brevo branding on free tier
- - Deliverability can vary
- - Automation limited on lower tiers
Editorial Verdict
For solo founders on a budget, Brevo wins with solo-friendly pricing and a good free tier. For the highest-rated experience, ActiveCampaign edges ahead with a 4.4/5 editorial rating.
Sarah Chen
Editor-in-Chief