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About Brevo
Brevo (formerly Sendinblue) is a comprehensive marketing platform that stands out with its per-email pricing model — you pay based on emails sent, not contacts stored. This makes it significantly more affordable for businesses with large subscriber lists but moderate sending frequency. Beyond email, Brevo offers SMS marketing, WhatsApp campaigns, live chat, CRM, meeting scheduling, and marketing automation. Its transactional email API is robust and developer-friendly. With 300 free emails per day and no contact limits, Brevo's free tier is one of the most generous for businesses just getting started.
Pros & Cons
Pros
- +Per-email pricing saves money for large lists
- +300 free emails/day with unlimited contacts
- +Multi-channel (email + SMS + chat)
- +Strong transactional email API
- +GDPR compliant by design
Cons
- -Email templates less polished than Mailchimp
- -Brevo branding on free tier
- -Deliverability can vary
- -Automation limited on lower tiers
Key Features
Alternatives to Brevo
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Modern email API for developers — build with React Email.