Disclosure: Some links on this page are affiliate links. We may earn a commission if you make a purchase through these links, at no extra cost to you. This helps support our work in maintaining this directory.
Brevo vs ConvertKit
A detailed comparison to help you choose between Brevo and ConvertKit.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups, small-business | solopreneurs, creators |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 4/5 | 4.3/5 |
| Categories | Email Marketing | Email Marketing |
| Key Features | Per-email pricing, SMS & WhatsApp marketing, Live chat widget, Built-in CRM, Marketing automation | Visual automation builder, Landing page builder, Subscriber tagging, Digital product sales, Paid newsletters |
| Free Tier Quality | good | good |
Pricing Breakdown
Brevo
Free: 300 emails/day, unlimited contacts. Starter: $25/month (20,000 emails). Business: $65/month (automation, landing pages). Enterprise: custom. All plans include unlimited contacts.
ConvertKit
Newsletter (Free): up to 10,000 subscribers, unlimited emails. Creator: $29/month (1,000 subs, automations). Creator Pro: $59/month (subscriber scoring). Prices scale with subscriber count.
Integration Overlap
Shared Integrations (5)
Only in Brevo (5)
Only in ConvertKit (5)
Use Case Fit
Brevo
- * Cost-effective email marketing
- * Transactional email delivery
- * SMS and WhatsApp marketing
- * Marketing automation workflows
- * CRM and contact management
ConvertKit
- * Creator newsletter management
- * Email automation sequences
- * Digital product and course sales
- * Landing page creation
- * Audience growth and segmentation
Brevo
Pros
- + Per-email pricing saves money for large lists
- + 300 free emails/day with unlimited contacts
- + Multi-channel (email + SMS + chat)
- + Strong transactional email API
- + GDPR compliant by design
Cons
- - Email templates less polished than Mailchimp
- - Brevo branding on free tier
- - Deliverability can vary
- - Automation limited on lower tiers
ConvertKit
Pros
- + Purpose-built for creators
- + Visual automation builder is best-in-class
- + Free tier for up to 1,000 subscribers
- + Easy to learn
- + Excellent deliverability
Cons
- - Limited email template designs
- - No A/B testing on free plan
- - Reporting is basic compared to Mailchimp
- - Higher price per subscriber on paid tiers
Editorial Verdict
Both tools are evenly matched on price. Brevo excels at cost-effective email marketing, while ConvertKit is stronger for creator newsletter management.
SaaSLens Editorial Team
Editorial Team