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Brevo vs Mailchimp
A detailed comparison to help you choose between Brevo and Mailchimp.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Verified | Yes | Yes |
| Open Source | No | No |
| Categories | Email Marketing | Email Marketing, Marketing |
| Key Features | Per-email pricing, SMS & WhatsApp marketing, Live chat widget, Built-in CRM, Marketing automation | Drag-and-drop email builder, Audience segmentation, A/B testing, Automation journeys, Landing pages |
Brevo
Pros
- + Per-email pricing saves money for large lists
- + 300 free emails/day with unlimited contacts
- + Multi-channel (email + SMS + chat)
- + Strong transactional email API
- + GDPR compliant by design
Cons
- - Email templates less polished than Mailchimp
- - Brevo branding on free tier
- - Deliverability can vary
- - Automation limited on lower tiers
Mailchimp
Pros
- + Easy to use for beginners
- + Strong free tier
- + Beautiful email templates
- + Good automation features
- + Comprehensive analytics
Cons
- - Gets expensive as list grows
- - Limited automation on free/basic plans
- - Support can be slow