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Apollo.io vs Lemlist
A detailed comparison to help you choose between Apollo.io and Lemlist.
| Feature | Apollo.io | Lemlist |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Free Tier | Yes | No |
| Monthly Cost (Solo) | $0 | $39 |
| Target Audience | solopreneurs, startups | solopreneurs, startups |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4.1/5 |
| Categories | Sales, Marketing | Sales, Email Marketing |
| Key Features | 275M+ contact database, Email sequences, Built-in dialer, LinkedIn extension, Intent data | Personalized email outreach, Email warm-up, LinkedIn automation, Landing page builder, AI sequence writer |
| Free Tier Quality | excellent | limited |
Pricing Breakdown
Apollo.io
Free: 10,000 email credits/month, basic sequences. Basic: $49/user/month (advanced filters). Professional: $79/user/month (dialer, AI emails). Organization: $149/user/month.
Lemlist
Email Starter: $39/month. Email Pro: $69/month (warm-up, A/B testing). Multichannel Expert: $99/month (LinkedIn + calling). Outreach Scale: $159/month.
Integration Overlap
Shared Integrations (6)
Only in Apollo.io (4)
Only in Lemlist (4)
Use Case Fit
Apollo.io
- * B2B lead generation and prospecting
- * Email outreach sequences
- * Contact data enrichment
- * LinkedIn prospecting
- * Sales pipeline building
Lemlist
- * Personalized cold email campaigns
- * Multi-channel outreach (email + LinkedIn)
- * Lead generation and prospecting
- * Email deliverability optimization
- * Sales automation for agencies
Apollo.io
Pros
- + Generous free tier (10,000 email credits/month)
- + All-in-one data + engagement
- + Easy to learn
Cons
- - Data accuracy varies by region
- - Email deliverability needs care
Lemlist
Pros
- + Built for solo founders and small teams
- + Unique personalized image/video feature
- + Email warm-up included
- + Affordable pricing
Cons
- - Smaller contact database than Apollo
- - Limited CRM features
Editorial Verdict
Apollo.io takes the lead for solo founders — it offers better value and is explicitly solo-friendly. Lemlist may still be the right pick if you need deep Sales features or plan to scale to a larger team.
Sarah Chen
Editor-in-Chief