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Apollo.io vs ZoomInfo
A detailed comparison to help you choose between Apollo.io and ZoomInfo.
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Enterprise |
| Free Tier | Yes | No |
| Monthly Cost (Solo) | $0 | $15,000/year |
| Target Audience | solopreneurs, startups | enterprise |
| Verified | Yes | No |
| Solo-Friendly | Yes | No |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4.3/5 |
| Categories | Sales, Marketing | Sales, Marketing |
| Key Features | 275M+ contact database, Email sequences, Built-in dialer, LinkedIn extension, Intent data | Contact database (70M+ direct dials), Company profiles (35M+), Intent data, Website visitor tracking, Sales engagement sequences |
| Free Tier Quality | excellent | None |
Pricing Breakdown
Apollo.io
Free: 10,000 email credits/month, basic sequences. Basic: $49/user/month (advanced filters). Professional: $79/user/month (dialer, AI emails). Organization: $149/user/month.
ZoomInfo
Quote-based. Professional: ~$15,000/year. Advanced: ~$25,000/year. Elite: ~$40,000/year. Annual contracts required.
Integration Overlap
Shared Integrations (4)
Only in Apollo.io (6)
Only in ZoomInfo (4)
Use Case Fit
Apollo.io
- * B2B lead generation and prospecting
- * Email outreach sequences
- * Contact data enrichment
- * LinkedIn prospecting
- * Sales pipeline building
ZoomInfo
- * B2B sales prospecting
- * Account-based marketing targeting
- * Buyer intent identification
- * Talent acquisition sourcing
- * Market research
Apollo.io
Pros
- + Generous free tier (10,000 email credits/month)
- + All-in-one data + engagement
- + Easy to learn
Cons
- - Data accuracy varies by region
- - Email deliverability needs care
ZoomInfo
Pros
- + Largest B2B contact database
- + High data accuracy rates
- + Intent data reveals buying signals
- + Comprehensive company technographics
Cons
- - Very expensive
- - Data accuracy varies by segment
- - Complex pricing model
- - Aggressive sales process
Editorial Verdict
Apollo.io takes the lead for solo founders — it offers better value and is explicitly solo-friendly. ZoomInfo may still be the right pick if you need deep Sales features or plan to scale to a larger team.
Sarah Chen
Editor-in-Chief