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Attio vs Zoho CRM
A detailed comparison to help you choose between Attio and Zoho CRM.
Last reviewed:
| Feature | Attio | Zoho CRM |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups | solopreneurs, startups, small-business |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4/5 |
| Categories | CRM | CRM |
| Key Features | Automatic contact enrichment, Email & calendar sync, Custom objects, Pipeline management, Reporting | Lead & deal management, Workflow automation, Zia AI assistant, Omnichannel communication, Custom modules |
| Free Tier Quality | good | good |
Pricing Breakdown
Attio
Free: 3 users, basic CRM. Plus: $34/user/month (enrichment, reporting). Pro: $69/user/month (custom objects, API). Enterprise: custom.
Zoho CRM
Free: 3 users. Standard: $14/user/month. Professional: $23/user/month. Enterprise: $40/user/month. Ultimate: $52/user/month.
Integration Overlap
Shared Integrations (4)
GmailOutlookSlackZapier
Only in Attio (6)
MakeTypeformCalendlyLinkedInIntercomSegment
Only in Zoho CRM (6)
Zoho BooksZoho DeskZoho CampaignsMailchimpQuickBooksShopify
Use Case Fit
Attio
- * Automatic contact management from email
- * Startup CRM without data entry
- * Flexible deal and pipeline tracking
- * Relationship intelligence and history
- * Custom business object management
Zoho CRM
- * Small business CRM
- * Sales pipeline and lead management
- * Omnichannel customer engagement
- * Sales forecasting and analytics
- * Inventory and order management
Attio
Pros
- + Beautiful modern design
- + Automatic data enrichment
- + Flexible custom objects
- + Great for startups
Cons
- - Smaller integration ecosystem
- - Newer — less proven at scale
- - Limited marketing features
Zoho CRM
Pros
- + Excellent value for money
- + Free tier for up to 3 users
- + Deep Zoho ecosystem integration
- + AI-powered predictions
- + Highly customizable
Cons
- - Interface feels dated
- - Can be slow to load
- - Support quality varies
Editorial Verdict
Both tools are evenly matched on price. Attio excels at automatic contact management from email, while Zoho CRM is stronger for small business crm.
SaaSLens Editorial Team
Editorial Team