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Brevo vs Ghost
A detailed comparison to help you choose between Brevo and Ghost.
| Feature | Brevo | Ghost |
|---|---|---|
| Pricing Model | Freemium | Open Source |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups, small-business | creators |
| Verified | Yes | No |
| Solo-Friendly | Yes | Yes |
| Open Source | No | Yes |
| Editorial Rating | 4/5 | 4.5/5 |
| Categories | Email Marketing | Email Marketing, No-Code |
| Key Features | Per-email pricing, SMS & WhatsApp marketing, Live chat widget, Built-in CRM, Marketing automation | Rich content editor, Built-in memberships and subscriptions, Native newsletter delivery, SEO-optimized by default, Custom themes |
| Free Tier Quality | good | excellent |
Pricing Breakdown
Brevo
Free: 300 emails/day, unlimited contacts. Starter: $25/month (20,000 emails). Business: $65/month (automation, landing pages). Enterprise: custom. All plans include unlimited contacts.
Ghost
Self-hosted: free (open source). Ghost(Pro) Starter: $9/month (500 members). Creator: $25/month (1,000 members). Team: $50/month. Business: $199/month.
Integration Overlap
Shared Integrations (3)
Only in Brevo (7)
Only in Ghost (5)
Use Case Fit
Brevo
- * Cost-effective email marketing
- * Transactional email delivery
- * SMS and WhatsApp marketing
- * Marketing automation workflows
- * CRM and contact management
Ghost
- * Professional blog publishing
- * Paid newsletter business
- * Membership site creation
- * Content creator platform
- * Publication and media site
Brevo
Pros
- + Per-email pricing saves money for large lists
- + 300 free emails/day with unlimited contacts
- + Multi-channel (email + SMS + chat)
- + Strong transactional email API
- + GDPR compliant by design
Cons
- - Email templates less polished than Mailchimp
- - Brevo branding on free tier
- - Deliverability can vary
- - Automation limited on lower tiers
Ghost
Pros
- + Beautiful, focused writing experience
- + Built-in membership and payment collection
- + Native newsletter — no need for Mailchimp
- + Fast, SEO-optimized output
Cons
- - Limited plugin ecosystem vs WordPress
- - Self-hosting requires Node.js knowledge
- - Managed hosting starts at $9/month
- - Fewer themes and customization options
Editorial Verdict
Ghost takes the lead for solo founders — it offers better value and is explicitly solo-friendly. Brevo may still be the right pick if you need deep Email Marketing features or plan to scale to a larger team.
SaaSLens Editorial Team
Editorial Team