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Mailchimp vs Brevo
A detailed comparison to help you choose between Mailchimp and Brevo.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups, small-business | solopreneurs, startups, small-business |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 3.8/5 | 4/5 |
| Categories | Email Marketing, Marketing | Email Marketing |
| Key Features | Drag-and-drop email builder, Audience segmentation, A/B testing, Automation journeys, Landing pages | Per-email pricing, SMS & WhatsApp marketing, Live chat widget, Built-in CRM, Marketing automation |
| Free Tier Quality | good | good |
Pricing Breakdown
Mailchimp
Free: 500 contacts, 1,000 sends/month. Essentials: $13/month (5,000 sends, A/B testing). Standard: $20/month (6,000 sends, behavioral targeting). Premium: $350/month (150,000 sends, advanced segmentation).
Brevo
Free: 300 emails/day, unlimited contacts. Starter: $25/month (20,000 emails). Business: $65/month (automation, landing pages). Enterprise: custom. All plans include unlimited contacts.
Integration Overlap
Shared Integrations (7)
Only in Mailchimp (3)
Only in Brevo (3)
Use Case Fit
Mailchimp
- * Email newsletter campaigns
- * E-commerce abandoned cart emails
- * Welcome series automation
- * Landing page creation
- * Audience segmentation and targeting
Brevo
- * Cost-effective email marketing
- * Transactional email delivery
- * SMS and WhatsApp marketing
- * Marketing automation workflows
- * CRM and contact management
Mailchimp
Pros
- + Easy to use for beginners
- + Strong free tier
- + Beautiful email templates
- + Good automation features
- + Comprehensive analytics
Cons
- - Gets expensive as list grows
- - Limited automation on free/basic plans
- - Support can be slow
Brevo
Pros
- + Per-email pricing saves money for large lists
- + 300 free emails/day with unlimited contacts
- + Multi-channel (email + SMS + chat)
- + Strong transactional email API
- + GDPR compliant by design
Cons
- - Email templates less polished than Mailchimp
- - Brevo branding on free tier
- - Deliverability can vary
- - Automation limited on lower tiers
Editorial Verdict
Both tools are evenly matched on price. Mailchimp excels at email newsletter campaigns, while Brevo is stronger for cost-effective email marketing.
SaaSLens Editorial Team
Editorial Team