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Apollo.io vs HubSpot
A detailed comparison to help you choose between Apollo.io and HubSpot.
| Feature | Apollo.io | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups | solopreneurs, startups, small-business |
| Verified | Yes | Yes |
| Solo-Friendly | Yes | Yes |
| Open Source | No | No |
| Editorial Rating | 4.3/5 | 4.5/5 |
| Categories | Sales, Marketing | CRM, Marketing |
| Key Features | 275M+ contact database, Email sequences, Built-in dialer, LinkedIn extension, Intent data | Free CRM, Marketing automation, Sales pipeline, Email marketing, Landing pages |
| Free Tier Quality | excellent | excellent |
Pricing Breakdown
Apollo.io
Free: 10,000 email credits/month, basic sequences. Basic: $49/user/month (advanced filters). Professional: $79/user/month (dialer, AI emails). Organization: $149/user/month.
HubSpot
Free: unlimited contacts, deal tracking, email templates, meeting links, live chat. Starter: $20/month (remove branding). Professional: $890/month/Marketing Hub (full automation). Enterprise: $3,600/month.
Integration Overlap
Shared Integrations (5)
Only in Apollo.io (5)
Only in HubSpot (5)
Use Case Fit
Apollo.io
- * B2B lead generation and prospecting
- * Email outreach sequences
- * Contact data enrichment
- * LinkedIn prospecting
- * Sales pipeline building
HubSpot
- * Startup CRM and pipeline management
- * Email marketing and lead nurturing
- * Website live chat and chatbots
- * Meeting scheduling for sales teams
- * Marketing automation at scale
Apollo.io
Pros
- + Generous free tier (10,000 email credits/month)
- + All-in-one data + engagement
- + Easy to learn
Cons
- - Data accuracy varies by region
- - Email deliverability needs care
HubSpot
Pros
- + Generous free tier
- + All-in-one platform
- + Excellent onboarding and academy
- + Strong marketing automation
- + Great for inbound marketing
Cons
- - Premium tiers are expensive
- - Can be overwhelming for small teams
- - Contracts lock you in annually
Editorial Verdict
Both tools are evenly matched on price. Apollo.io excels at b2b lead generation and prospecting, while HubSpot is stronger for startup crm and pipeline management.
SaaSLens Editorial Team
Editorial Team