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HubSpot vs Twenty
A detailed comparison to help you choose between HubSpot and Twenty.
Last reviewed:
| Feature | HubSpot | Twenty |
|---|---|---|
| Pricing Model | Freemium | Open Source |
| Free Tier | Yes | Yes |
| Monthly Cost (Solo) | $0 | $0 |
| Target Audience | solopreneurs, startups, small-business | solopreneurs, startups, small-business |
| Verified | Yes | No |
| Solo-Friendly | Yes | Yes |
| Open Source | No | Yes |
| Editorial Rating | 4.5/5 | 4/5 |
| Categories | CRM, Marketing | CRM |
| Key Features | Free CRM, Marketing automation, Sales pipeline, Email marketing, Landing pages | Contact and company management, Deal pipeline tracking, Email integration, Custom objects and fields, Activity timeline |
| Free Tier Quality | excellent | excellent |
Pricing Breakdown
HubSpot
Free: unlimited contacts, deal tracking, email templates, meeting links, live chat. Starter: $20/month (remove branding). Professional: $890/month/Marketing Hub (full automation). Enterprise: $3,600/month.
Twenty
Self-hosted: free forever. Cloud: $9/user/month. Enterprise: custom.
Integration Overlap
Shared Integrations (3)
GmailOutlookZapier
Only in HubSpot (7)
SlackZoomShopifyWordPressSalesforceStripeMailchimp
Only in Twenty (4)
PostgreSQLREST APIGraphQL APIWebhooks
Use Case Fit
HubSpot
- * Startup CRM and pipeline management
- * Email marketing and lead nurturing
- * Website live chat and chatbots
- * Meeting scheduling for sales teams
- * Marketing automation at scale
Twenty
- * Contact and lead management
- * Sales pipeline tracking
- * Customer relationship management
- * Email tracking and logging
- * Custom business data management
HubSpot
Pros
- + Generous free tier
- + All-in-one platform
- + Excellent onboarding and academy
- + Strong marketing automation
- + Great for inbound marketing
Cons
- - Premium tiers are expensive
- - Can be overwhelming for small teams
- - Contracts lock you in annually
Twenty
Pros
- + Free and open-source
- + Beautiful, modern interface
- + Full data ownership when self-hosted
- + Rapid development pace
Cons
- - Younger project with fewer features
- - Self-hosting requires infrastructure
- - Smaller ecosystem than HubSpot
- - Some features still in development
Editorial Verdict
Both tools are evenly matched on price. HubSpot excels at startup crm and pipeline management, while Twenty is stronger for contact and lead management.
SaaSLens Editorial Team
Editorial Team